Wednesday, 22 April 2020

OLD PROPAGANDA MANIPULATION

I am trying to use a sarcastic way as an approach to promote Hong Kong culture. As Hong Kong could be seen as part of China, its culture is somehow derived from China's traditional culture. I want to try manipulating old China propaganda in the Maozedong era and add a little tweak on them to kind of using a "china way" to promote Hong Kong culture. It could be a gimmick, or a way to even highlight the uniqueness and the difference between the two cultures. 

CONSIDERATIONS
It might be difficult for foreigners who have no idea about the background of Hong Kong to get the gimmick. Therefore, this idea might not be used as a final outcome. Maybe in the future, I will further develop the idea, cuz I feel like it would be quite visually fascinating and a quite. interesting topic to touch on among Hong Kong citizens. 
  • sarcastic 
  • imitate 
  • font 
  • textures 
original version
manipulated version 

I replaced the portrait into a traditional Hong Kong food, eggtarts. Then, I thought that changing the meaning of the text would be more entertaining to the audience. 
text changed version
I then used a similar font and replaced the original caption with a funny one. The original one is translated as "Lets celebrate the 4th state leader election" . And I replaced with "lets celebrate the freshly baked eggtarts of today". 

Actually I really like the idea and the outcome of this, however, I would still like to target the audience as travellers and foreigners, therefore, I decided to put aside this idea and there might be a chance that I will develop this into something more in the future.



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