DEVELOPMENT

I further developed the idea of categorising HK culture into food, architecture and city. Using the 3 initial designs that I have made, I tried putting them into context. I photoshopped them onto pillars. I realised that the colours might be too bright to put on the street and might be distracting for drivers. 

pillar mock ups

From peer feedback, I was told that the aesthetic of the designs look really oldish style of Hong Kong. I thought that this could be one of the design directions apart from China propaganda. In order to make them look even more vintage, I decided to add some texture on the background to make them look more washed out.

The design definitely looked more visually pleasing. The old design was a bit too digital and flat. After texturising with the brush tool on PS, depth is added. 

I also added QR codes onto the design. There are links to the detailed information of each category. This idea is taken from the contemporary propaganda in Hong Kong during the anti-extradition protest. Most propaganda designs have QR codes on them and are being distributed at the airport.  

textured backgrounds

background transformation

I then looked at different landmarks of Hong Kong and drew them out on AI. I tried using faded colours to match the. illustrations with the background. The results turned out really well. 

illustrations

MY THOUGHTS

overall my progress today is really good. I almost finished the illustrations. I also came up with an idea of making them into postcards and having flight attendants to give them out on flights. This is to further omit Hong Kong culture. Travellers can choose to keep them as souvenirs or send them out to friend call around the world. This can definitely promote Hong Kong culture and spread the culture around the globe so that more people is going to know about this city.