- Graphic design as communication by Malcolm Barnard (2005)
- Mass communication to let audience understand the context
- Contextual studies
- Theoretical is equivalent to practical
- Analyze research
- Process, testing
- 2*1250àcritical writing
1. Chronological, historical
àchoose specific area
àdefinition
A. Typography (legibility)
B. Advertising
C. Branding
D. Publishing and Editorial
E. Design for screen
*key development and functions
2. Pre-set question
àwithin the topic
RESEARCH AND PREPERATION:
- Google books
- Google scholar
- Jstor
- Textbooks
- Harvard referencing
*planning 90%, writing 10%
EVIDENCE FOR SUBMISSION:
#description
1. Context of practice blog – PDF to dropbox
2. 2*1250 – on A4 printed
3. Practical project consisting of 6*A3 boards – on A3
4. Project statement/ evalution – on A4
BLOG (at least 10 blog posts):
- Reflect on development
àcommunication with progress
Source better than quotes
àreference information
1. Essay (practical outcome = research)
- at least 6 distinct references
- some quotes
- 3rdperson point of view (can’t use I, me, in my opinion, I think)
àto make it not too subjective
2. Synthesis, combine, contrast, triangulate using multiple texts
WHY IS CONTEXT IMPORTANT TO GRAPHIC DESIGN?
“Communicating sarcasm through writing is difficult. Not impossible, but difficult. Sarcasm is saying one thing and having it mean the opposite. How do you do that with writing alone. You have to hear the voice speaking the words to hear the sarcasm. If you can’t literally hear the voice you have to be familiar enough with the voice to be able to accurately hear it.”
-Important
-People always overlook context
-Shapes meaning
-Can’t communicate without context
-Delivers information
-Can’t answer the initial question without the context
-The context of human voice to deliver message otherwise the meaning is lost
-Lacks contextàcan’t fully communicate
TECHNIQUES WITHOUT CONTEXT ARE LESS THAN THEY COULD BE
-Design development and techniques
àsometimes there is no context
àjust showing that that could be done
àmakes people only copy and paste
àCuz they never really understand the meaning behind
-Everything is interpreted through a context
-Graphic designerscreate a visual context that enhances what the site we’re designing is trying to communicate
-Can come from our design
-Can come from the viewers (their memories) then they spread the information
-Start with a story before the design (e.g. branding, advertising)
-Designs try to communicate with the story visually àmake sure everything is unified into the idea àshould be communicating the start
-Viewers take in visual information, they quickly form a visual impression on the design
-They compare the context u created against the context they hold in their memory
-Choose how the message is going to deliver, the aesthetic
-Context matches the goals of designers to communicate visually
-Create visual, aesthetic context for the business that is trying to communicate
WHY IS CONTEXT IMPORTANT?
After doing research on why context is important to graphic design, I realized that context is everywhere. Without context, a design is meaningless. A successful graphic designer will have to create his work with meaning in it in order to translate an idea into his work and create context. Context is sort of like a meaning and idea behind a design. I realized that I always focus on the aesthetic of the final outcome has given me, however, other than how the design looks, the meaning it is trying to communicate is even more important. A good-looking design can mean nothing, however, a design that is not aesthetically good looking can have a rich context in it. Therefore, I personally think that the job of a graphic designer is to strike a balance between them and produce something that is good-looking and with a rich context.
CONTEXT
- History
àsocial (society, interaction)
àcultural (expressions of groups of people)
àpolitical (economy, legislature, law, power)
àtechnological (impact the way we communicate)
WHAT IS GRAPHIC DESIGN?
= produces and reproduces society and culture
= challenges old and create new forms of social relations
- Communication
- Commercial (businesses, clients)
- Reproducible and distributable (mass communication, print, digitally)
- Juxtaposition (integration of word and / or image)
FUNCTIONS OF GRAPHIC DESIGN
Specific:
- Information
- Persuasion
- Decoration
- Transformative
- Phatic (social meaning) (emojis) (punctuations)
Broader functions:
- Communication is a means of social (re)production (old ideas)
- Promote/ contest social order/ hierarchies (challenge)
- Promote or contest normative values and ideologies
- A form of visual culture
- The constitution, articulation and communication of culture(s) and cultural values
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