NEW BANNER IDEA

I also came up with the idea of making a banner as a part of the campaign. It is planned to be put up in the Hong Kong international airport, to gain exposure from travellers who would like to know more about Hong Kong. With the postcards that they have received in their flight, it could definitely help to promote Hong Kong culture. The banner turns out to look really well on the billboard. The background makes it really eye catching and the simple design is straight forward enough for passerby to scan through at first glance. 

a banner mockup

billboards in HK international airport

I am planning to make an Instagram account with the design work that have made. A #tag will also be created like the #eye4hk campaign, to further spread the designs.

PLANNED OUTCOMES

• banners 
• postcards 
• #hkcultureisnotdead
• instagram account 
• twitter account