The following are the final designs of the posters/ postcards. Hong Kong culture is being categorised into 3 main sectors, food, architecture and city. They are meant to be distributed in flights to travellers to promote Hong Kong culture and to prove that #HongKongcultureisnotdead. Qr codes were added to all of the postcard designs for easier access to information.
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Ideas development
IDEAS DEVELOPMENT Is art direction the most important sector in fashion branding? (Do customers really care about the concept behind e...
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MAIN APPROACH I wanted to apply elements used in propaganda and create a campaign to promote Hong Kong culture. There are a lot of un...
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BRIEF BRIEF Title SCAN Magazine Background Focusing on online magazine readers, it is shown in research that they are eager t...
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- liked the aesthetic n how the colours worked well - looks "carhartt" - incorporate the qr code into part of the design - usin...
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