11FEB PRACTICAL DAY1

this week: COP

mon: cop all day

tue: 2 grps cop, morn: sub brief, 404 3 posters crit 

wed: singed up tutorials 

thurs: split cop

fri: split cop practical crit, ppp crit 

audience considerations:

basic demographics- age, gender, income, religion, nationality, ethnicity 

behaviour- shopping habits, hobbies, work/life balance

psychological- attitudes, values, personality traits 

geographic- where they live/ work/ socialise 

when/ where will your audience see your product? 

work life balance?

how will they interact with that?

TODAY:

visual research:

how will you position your product, campaign, brand…?

product:

• luxury 
• affordable
• older consumer
• younger consumer 

campaign:

• fun
• serious
• abstract
• literal 

this morning:

• arrange your visual research using the positioning chart format 
• consider where your project will be positioned in relation to other visual examples 

as consumers:

• can have a greater access to the information of the product 
• can have a more detailed look on the products 

http://www.pewinternet.org/fact-sheet/mobile/ 

• The share of Americans that own smartphones is now 77%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011.