ESSAY2
*Generally, Harvard Reference List citations follow this format:
Last name, First Initial. (Year published). Title. City: Publisher, Page(s).
e.g. Fitzgerald, F. (2004). The great Gatsby. New York: Scribner.
focus on the co existence of online n printed
the misconceptions on printed publication dying
key terms:
Digital media;
media platforms;
media markets;
circulation;
user-generated content;
social media
WHAT YOU NEED TO DO:
1. Understand the question
2. Understand the key terms (reading)
3. Understand debates and/or perspectives on the issue (the
question) (more reading) (examine relevant images)
4. Taking notes thoroughly and efficiently (NOT collecting quotes)
5. Form your thesis (tentatively) – how would you “answer” the
question – a balanced conclusion
6. Structure your essay – introduce the issue, explore the
debates/perspectives, conclude
7. Write your essay
RESEARCH FOR ESSAY2
- understanding of the issue, debates, perspectives surrounding the topic/ question
What impact has the internet and digital media had on editorial design and publications?
internet: a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols
digital media: Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks
BOOK: Media Impact: An Introduction to Mass Media
- the introduction of e-books is the latest attempt by publishers to expand the market for their products.
- Reuters columnist Franklin Paul: they can be stored on a memory card the size of a stick of gum, making them popular with revellers, students and professionals
- software developers Adobe’s Russell Brady: two audiences that will benefit best are young people who loathe the idea of a library.. and ageing people who want the convenience of large type on demand, or freedom from lugging heavy hardcover tomes
- many publishers now believe that e-books are the only way that the book publishing business can expand in the future.
- the point of a publisher is to connect creators and audiences.
- A survey conducted by IPSOS last year comprising of 4,500 European consumers revealed that surprisingly, 80% of people prefer reading on paper than on digital media. Out of this, the digital natives (18-24 year olds) mirrored the same results, with 83% feeling that it was nicer to read off paper. From the same group, 78% had also extended the opinion that print and paper are more pleasant to the touch. Theorising from these findings, it appears that the physicality of the medium is a significant part of the reader’s experience. (IPSOS, 2011)
- It appears that US tablet magazine readers are eager to see video ads or ads that featured product information. Ads that took advantage of their tablet capabilities were favourites as well; zoom-in view ads and 360- degree view ads, photo galleries and slideshows were among the top desired ads. Interactive ads that offer the reader’s input also caught the eyes of 82% of the viewers. (eMarketer, December 2010)
BOOK: Social Shaping of Digital Publishing: Exploring the Interplay Between Culture and Technology: Proceedings of the 16th International Conference on Electronic Publishing
- Not only did the graphic design had been unable to adapt to new demands of the environment, but also the interfaces and platforms need to become accessible, including principles of user-centres design.
ESSAY STRUCTURE:
para1:
introduction: rise of digital media
para2:
people saying that printed publication is dying because of the rise of digital media
para3:
prove that printed publication is not dying
para4:
conclusion: digital publication and printed publication can co-exist
intro:
—> rise of digital media
—> increasing internet users
1
—> widespread use of e-magazines
—> many ppl uses e-tablets to read magazines
It appears that US tablet magazine readers are eager to see video ads or ads that featured product information. Ads that took advantage of their tablet capabilities were favourites as well; zoom-in view ads and 360- degree view ads, photo galleries and slideshows were among the top desired ads. Interactive ads that offer the reader’s input also caught the eyes of 82% of the viewers. (eMarketer, December 2010)
2
—> digital media affect the sales of magazines
—> falling sales of magazines
Magazine sales have generally been falling since the day the internet had been invented.
Magazine sales:
fell: celebrity, gossip and fashion (entertainment magazines)
—> "Once it's out there, it's quickly shared and readers move on to the next morsel. No-one wants to wait a week to read about it in a print magazine.”
—> celebrities tend to use Instagram rather than ink to connect with their fans.
- most updated information as the internet could be refreshed every second, while for printed magazines, people will have to wait until they are published.
—> There was a time that US Vogue marked its 125th anniversary issue with a new interview and photo shoot with Jennifer Lawrence - one of the top film stars in the world. But the whole interview was also posted online by the magazine, removing any incentive for a fan to buy a paper copy.
- why pay for printed magazine when there is a exact same version online
- same for fashion magazines, not only having information of clothing products online, people get to have an even more detailed version of clothing products with 360-degree tried-on videos. This will be the main reason why people prefer reading online than on printed magazines, that it allows consumers to go further with finding more information about the products when wanted.
—> Digital materials usually provide a source or a link, in order for the reader to read more about it, in a larger piece (such as an article). Of course, paper can cite too, but you can’t do it instantly, right then and there.
3
—> the widespread of digital magazines did not affect printing industry
—> ppl still choose printed materials over reading online
—> why ppl choose printed magazines (pros)
A survey conducted by IPSOS last year comprising of 4,500 European consumers revealed that surprisingly, 80% of people prefer reading on paper than on digital media. Out of this, the digital natives (18-24 year olds) mirrored the same results, with 83% feeling that it was nicer to read off paper. From the same group, 78% had also extended the opinion that print and paper are more pleasant to the touch. Theorising from these findings, it appears that the physicality of the medium is a significant part of the reader’s experience. (IPSOS, 2011)
- The sensorial experience is what people enjoy the most. The touch, the smell, the feeling of an old book touching their fingertips.
A survey conducted by IPSOS last year comprising of 4,500 European consumers revealed that surprisingly, 80% of people prefer reading on paper than on digital media. Out of this, the digital natives (18-24 year olds) mirrored the same results, with 83% feeling that it was nicer to read off paper. From the same group, 78% had also extended the opinion that print and paper are more pleasant to the touch. Theorising from these findings, it appears that the physicality of the medium is a significant part of the reader’s experience. (IPSOS, 2011)
Shirley Biagi stated that the introduction of online reading materials are the latest attempt by publishers to expand the market for their products. (Biagi, S. (1988). Media Impact: An Introduction to Mass Media. 10th Revised edition edition. Wadsworth: Cengage Learning, 448) But many editors are struggling to strike the right balance between physical and digital content. They are faced with the choice of either posting all their articles online for free so the magazine stays relevant, or charging readers money to protect the financial future of the brand. （https://www.bbc.co.uk/news/entertainment-arts-40897967）
However, at the same time, the co-existence is already being contoured since a lot of magazines are playing on both fields. Like Allure, Vogue, Its Nice That, etc. they are starting to provide both online and printed magazines in order to widen the consumer market, fulfilling everyone’s interest in reading magazines.
Not only graphic designers will have to adapt to new demands of the environment, but also the interfaces and platforms will need to become accessible.
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