CONCEPT 1 - MAKING IMAGES HARD TO LOOK AT

DAY 2:

• for 3 general concepts/approaches to your outcome 
• at least 5 developments for each general idea

( layouts, type choices, colour systems, paper stock, binding. interactive elements, etc.) ( experiments with collage, juxtaposition, photocopying, scanning, wet media. etc)

• blog post for each concept, how u pushed the idea forwards, h ow you gonna present them visually
• documenting 
• ongoing evaluation, acknowledging which works best, why you’ve done that, what you’ve gain, is it working, works for target audience? 
• why is it working? why you doing them in the first place 
• semi-polished ideas on the sketches 

Simon:

• people wont really go scan the code
• how do you make them really using the code?

• research for interactive prints 

3 concepts, 5 developments each

making the images hard to look at/ unclear

• crossing out-
  
  
  
  
• pixelating -
  
• burn
• tear
• erasing
  
  
  scanned by phone
  
  
  scanned by scanner 
  
  
  
  
  
  
• put tape on it
  
• make it a puzzle

scanned by phone

the phone scanned version looked much rougher and grained. Because fo the low quality of the phone compared to the scanner version, the image looked a lot more in a low resolution. Although the image looked raw, I think it suits the brand image of Carhartt being stiff and tough. 

scanned by scanner 

the scanned version look a lot clearer and after edited, the background looks pure white and blends in well with the background. However, it looked too clean and minimal after placed onto the page and did not really suit the tough image of Carhartt.

• tear a hole
• clone
• distortion
• crumpling-
  
  scanned by phone
  
  
  
  scanned by scanner 

research for interactive prints 

Simon:

• people wont really go scan the code
• how do you make them really using the code?