Task 2: close reading
- Summarise your library find in 100 words, please include one key quote from the text. Your quote should be Harvard referenced.
- Find two additional texts on the same theme – bring them to your next session.
Designing for Social Change:
Strategies for Community-Based Graphic Design
Book introduction
This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
Summary and quote
One of the crucial elements when creating a design for a social change is ‘immersion’.
“Immersion refers to any number of ways you may spend time with the community. For example, designers can immerse themselves by taking tours through a neighborhood, regularly visiting community leaders, conducting focus groups,3 and canvassing the community. Sometimes you may need to fade into the background and observe, while at other times you might need to work side by side with members of the community.” (Shea 2012, p. 12)
The role of a designer in a social change is to observe the community and know more about how people interact with each other and with their environment. It is important that we, designers, before designing, are aware of each and every detail of what is happening in the society, in order to proceed to the next step. It could be considered as a primary research, as designers are required to physically experience and get in contact with the target audience that they are designing for.
————————
Shea, A. (2012) Designing for Social Change. New York: Princeton Architectural Press, p. 12.
Additional texts
What Design Can Do: Spark Social Change
Design for Social Good: Visualising a Social Movement | Ending Sexual Harassment
https://piquant.ie/news/design-for-social-good/
Task 2: close reading
- Summarise your library find in 100 words, please include one key quote from the text. Your quote should be Harvard referenced.
- Find two additional texts on the same theme – bring them to your next session.
Designing for Social Change:
Strategies for Community-Based Graphic Design
Book introduction
This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.
Summary and quote
One of the crucial elements when creating a design for a social change is ‘immersion’.
“Immersion refers to any number of ways you may spend time with the community. For example, designers can immerse themselves by taking tours through a neighborhood, regularly visiting community leaders, conducting focus groups,3 and canvassing the community. Sometimes you may need to fade into the background and observe, while at other times you might need to work side by side with members of the community.” (Shea 2012, p. 12)
The role of a designer in a social change is to observe the community and know more about how people interact with each other and with their environment. It is important that we, designers, before designing, are aware of each and every detail of what is happening in the society, in order to proceed to the next step. It could be considered as a primary research, as designers are required to physically experience and get in contact with the target audience that they are designing for.
————————
Shea, A. (2012) Designing for Social Change. New York: Princeton Architectural Press, p. 12.
Additional texts
What Design Can Do: Spark Social Change
What Design Can Do: Spark Social Change
Design for Social Good: Visualising a Social Movement | Ending Sexual Harassment
https://piquant.ie/news/design-for-social-good/
https://piquant.ie/news/design-for-social-good/
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