Initial ideas brainstorming

 

Areas that I am interested in 

• typography 
• Branding 
• Fashion branding 
• Style imaging 
• Art direction 
• Social media
• commercialism 
• Fashion stereotypes? gender? 
• crowdculture

Topics that I am interested in

1. How does branding create the sense of buying? 
2. Are art direction concepts essential in a launch of items in the audience’s point of view? 
3. Is art direction the most important sector in fashion branding? (Do customers really care about the concept behind each branding approach?)
4. How is consumers behaviour shaped in fashion branding? 
5. Is fashion branding becoming too commercialised? (pros: help gain exposure? Cons: being too boring and look-the-same)
6. How is gender being conceptualised in fashion branding? 

IDEA 1 

As I have created a clothing brand with a friend during the summer, I realised that the aesthetic of the branding is much more important than the concept behind the design approaches. When there is a launch of items, customers tend to only look at the overall branding aesthetic of the launch, instead of really looking into the concept of the art direction behind. 

Does this affects the depth of concept of the art direction of each launch? Does this means that art direction is becoming devaluated? 

FASHION BRANDING 

Artsy art direction (anaisjourden’s new launch) vs straightforward 

Aesthetic based vs product based ?

IDEA 2

How does typography affects consumers’ psychology in the fashion branding. 

Font psychology

Emotional personality 

serif, sans, scripts, handwriting, blackletter, tilting, and decorative 

Context of design can enhance and weaken the proposed message