Thursday, 14 November 2019

PROPOSAL + INITIAL IDEAS

Prompts to consider for your proposal
What is your theme/subject? 
What does it mean?
  • The evolution of political propaganda design in activism and socialism. 
  • The function of political propaganda design is to convince others to rally behind you. 

Does your proposal have a working title?
Is it named after your theme, do have a question in mind…
  • Has political propaganda design reached to a broader population?
    • Is political propaganda design popularised among non-creatives?
    • Can people that are not from the creative industry engage in designing political propaganda? 

Why are you drawn to your theme/subject?
How does it link to Graphic Design - your practice? How does it link to your personal interests?
  • The phenomenon of the growing amount of propaganda design during the 2019 Hong Kong protest (lennon wall, graffiti art, flyers, zines, etc) 
    • Shows the diversity of medium in political propaganda design 
  • The pure intention of advocating for the movement without earning any profits 
    • Graphic designers do not only produce aesthetic and beautiful designs to earn money
    • The intention behind and the message that the designs communicate is also a key 

What is its historical context? 
Is this an old/new concept? How did it come about? Is it tied to specific eras/places/people?

Past 
Present 
(What?) Visual elements 
Still motifs 
Films 
Flyers 
Animation 
(When?) Political movement/ event 
Nazism in Germany (1920s-1945) 
2019 Anti-extradition protests in Hong Kong 
(Why?) Functions 
  • To promote political ideas
  • To rally behind a party/ stance

  • To promote political ideas 
  • To rally behind a party/ stance 
  • Keep people updated (too much information)
(Who?) Designer identities 
  • Comparatively official
  • With authority 
  • Working for Nazi 
  • More self-driven
  • anonymous non-profits  
  • Decentralised nature 
(How?) Way of distribution 
Mass printing and putting up of posters 
Mass communication and reposting through social platforms 

Are there any particular case studies you would like to discuss?
Designers / design, events, political movements, places?
Case study 1: Historical case study 
  • Nazism in Germany (1920s-1945) 
Case study 2: Contemporary case study 
- The Anti-extradition Protest in Hong Kong (2019) 

Are there specific texts you will be using to underpin your discussion?
Theories, cultural phenomena, writers, articles…?
  • Technology is elevating the propaganda culture through social platforms as a form of mass communication  
  • Making it easier for all people to participate in producing and spreading design ideas online 

Key words? Link them.
Political propaganda, evolution, popularised 


Study Task:

  1. Write up your proposal using the prompts 250 words.

  1. Propose 3 possible directions to take your design work.

  1. Try to link your design ideas with the reading you have done - justify it.

250 WORDS
For my practical outcome, I would like create a campaign that covers the conclusion part of my essay and talk about political propaganda in the digital age. The aim of the project is to make use of social media platforms to get people who are not from the creative industry to involve in producing propaganda. It is to show how social media platforms can help spreading news and deliver messages in a short period of time. People who are being reached can easily participate in the promoting the campaign by reposting and sharing the idea. 

3 possible directions 
initial ideas
Focusing on the PolyU incident during the Hong Kong Protest, I would like to create a campaign based on the idea police brutality and how university students are being trapped and attacked.
  • instagram account (like the #Eye4HK campaign)
    • Focus on photography taken during the incident 
    • Add same quote on the different images and produce a collection of posters 
  • Hashtag 
    • To get internet users to repost and share 
    • To easily reach a broader audience especially influencers 
    • For people from different countries who would like to learn about the incident to gain information by just clicking on the hashtag 
  • Producing simple designs with words only as posters 
    • For people to print out, stick everywhere from their windows to the streets 
    • Convenience, coverage: That everyone can do something at home for the campaign 

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