Ideas development

  IDEAS DEVELOPMENT  Is art direction the most important sector in fashion branding? (Do customers really care about the concept behind e...

  • INITIAL DEVELOPMENT
    MAIN APPROACH I wanted to apply elements used in propaganda and create a campaign to promote Hong Kong culture. There are a lot of un...
  • PRACTICAL BRIEF
    BRIEF BRIEF Title SCAN Magazine  Background Focusing on online magazine readers, it is shown in research that they are eager t...
  • CRIT
    - liked the aesthetic n how the colours worked well - looks "carhartt" - incorporate the qr code into part of the design - usin...